The google logo is a simple logo but there was a lot of thought behind it. The logo needed to show that the company was a search engine only. The company decided to make a simple logo with colors that represent child's play. They made the letters certain colors because they wanted them to look light but also have weight. The font was carefully considered because they wanted it to be sophisticated but also have some humor. The google logo has been great for the company and it hasn't changed since the day they launched it.